Steve Ng'aari, Author at Lepoa - Page 2 of 2
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Your Next Customer Is a Screen Away From You

As much as we don’t want to admit it, the screen has become an intermediary in most of our interactions. You are now reading this value bit via a screen. People these days are walking with their eye balls looking down on a screen, drivers are not looking on the road anymore; their faces are gazing on a small screen on their hands. If you don’t believe it, take a look at drivers in traffic jams on your way home today. Here at Lepoa we call it the “Look Down Syndrome”.

If that is the case, then wouldn’t it make sense to concentrate most of your marketing efforts on reaching your next customer through that screen? Reach through traditional advertising is going south by the day. People are not looking at billboards or posters anymore; instead they are on Whats app on their way to work and home. When a TV Ad comes during a break from that favorite TV show, guess where their eyeballs turn to? On their phones to check on their latest news feed on Facebook.

As much as the traditional ways of marketing and advertising still work, they are not as effective as they used to be. Why not then embrace new ways of marketing that guarantees you reaching your next customer in an instant.

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Attention is the scarce resource we all compete for these days. As the stream scrolls by, we have an eye blink of time to encourage someone to click our post instead of the many before and after ours.


Have you heard of the Generous Economy?

How generous are you? This might not be a question to expect from a digital market consultant. Generosity in this case means sharing knowledge and information that adds value to your audience. During the industrial age, being selfish with knowledge gave you leverage over others and made you stay ahead. As the Berlin wall fell in the 80’s, so did the industrial age and the rise of the information age. In this age, the more you share knowledge, the more people trust you and the more you stay ahead of the competition.

By sharing knowledge that adds value to your market, you build a relationship based on value. When people feel valued, they tend to draw closer to the people rendering them that value. This in effect will make them talk about you at every opportunity that arises. Be more generous today; go your way to do more. Make your company a generous company because this is a generous economy.

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Businesses and brands need to become more human online to succeed. People will trust and relate with a human more than they would with an entity. We now connect with people more online than we do face to face. It is therefore a high time that you made your business more human to succeed in the online world.


Safeguard your online identity or you loose it

What is in a name? Everyone under the sun recognizes himself or herself by name. Am pretty sure you did not leave the maternity room without a name given to you. It is unfortunate that we all had no choice in the names we were given and most of us have come to accept them as our own.  However, do we really have 100% ownership in our names?

Twenty years ago before the internet boom, you could claim ownership of your set of names, unless you are one of the unlucky who have common names. Back then, you did not even have to worry of being confused for another person.  Fast forward 2016, you need to be really worried. The internet came with a new dynamic, where we now lead two lives, online and offline.

Many people do not have control of their names online. There is a high risk of someone gaining ownership of your name and using it for malice, blackmail and a lot of harmful and bad things. The possibility of someone owning your online name is high partly because there is no proof required to show ownership during name reservation. This is a situation you would not want to be in. It’s time you reserved your internet name.

In the foreseeable future, a child will not be named until the name chosen is available on the internet and reserved. This is the future we are heading into my friends.