As much as we don’t want to admit it, the screen has become an intermediary in most of our interactions. You are now reading this value bit via a screen. People these days are walking with their eye balls looking down on a screen, drivers are not looking on the road anymore; their faces are gazing on a small screen on their hands. If you don’t believe it, take a look at drivers in traffic jams on your way home today. Here at Lepoa we call it the “Look Down Syndrome”.
If that is the case, then wouldn’t it make sense to concentrate most of your marketing efforts on reaching your next customer through that screen? Reach through traditional advertising is going south by the day. People are not looking at billboards or posters anymore; instead they are on Whats app on their way to work and home. When a TV Ad comes during a break from that favorite TV show, guess where their eyeballs turn to? On their phones to check on their latest news feed on Facebook.
As much as the traditional ways of marketing and advertising still work, they are not as effective as they used to be. Why not then embrace new ways of marketing that guarantees you reaching your next customer in an instant.
Know with Lepoa
Attention is the scarce resource we all compete for these days. As the stream scrolls by, we have an eye blink of time to encourage someone to click our post instead of the many before and after ours.