Are you one of those people who feel intimidated every time big terms like digital marketing, online marketing or even internet marketing pop up? It is possible that you may have tried different ways and tactics to gain online ground only to hit a wall face first and have even contemplated giving up on the whole thing altogether. Word is, you’re just one of the many people who are clueless about internet marketing.
So, how can you change this?
First things first, it’s crucial to keep in mind that the basic principles of marketing apply in internet marketing as they have existed before in traditional marketing. Building trust with your audience is your lucky ticket to winning the wide market lottery. This is arrived at by demonstrating, without a doubt I might add, that you are an expert at what you do. Having that technical know-how about how things work and the ability to convey that to your audience is what we call authority marketing.
At Lepoa, we like to define internet marketing as authority marketing. After having studied countless websites and blogs of individuals and companies that are already flag bearers in search and social media, one thing has remained a constant. This is how they have positioned themselves as experts in their respective fields.
How can I demonstrate that I’m an expert in my own field, you ask?
Simple! Identify what your industry peers are doing. The niche they missed is the target you’ll hit. It gives you the best angle that you can now use to create expert level content through blogs, articles, podcasts and video blogs. Publish it on your website and social media platforms. Aim at putting out as much content as possible that supersedes what your competitors put up.
Ensure that the content resonates with your target audience. Make it insightful. It should give them a new perspective and help them do something they couldn’t do before. Remember that above all, your audience expects to accumulate value from associating with you.
The core of digital marketing is demonstrating authority. Once you get that right, other aspects like search engine optimization (SEO) and content distribution tactics are easy to implement. Stay tuned to catch these other aspects that I will be talking about in later articles.