How generous are you? This might not be a question to expect from a digital market consultant. Generosity in this case means sharing knowledge and information that adds value to your audience. During the industrial age, being selfish with knowledge gave you leverage over others and made you stay ahead. As the Berlin wall fell in the 80’s, so did the industrial age and the rise of the information age. In this age, the more you share knowledge, the more people trust you and the more you stay ahead of the competition.
By sharing knowledge that adds value to your market, you build a relationship based on value. When people feel valued, they tend to draw closer to the people rendering them that value. This in effect will make them talk about you at every opportunity that arises. Be more generous today; go your way to do more. Make your company a generous company because this is a generous economy.
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Businesses and brands need to become more human online to succeed. People will trust and relate with a human more than they would with an entity. We now connect with people more online than we do face to face. It is therefore a high time that you made your business more human to succeed in the online world.