online success Archives - Lepoa
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Why You Should Build Your Online Community Now

Are you running a business now? Do you have plans in the near future to start that business, farm, organization, charity, write a book or launch a music video? Whatever it is, you need to build a community around it now. Why? Because online marketing will become very expensive.  Actually it has already started to be costly. The same way TV advertising is out of reach to many, online advertising is headed that route.

You need to start building a community around that niche you want to fill well before you open doors. This community will be your evangelists who will spread the word thereby reducing initial marketing costs tremendously.

Facebook is the best place to build your community. It has amazing targeting options allowing you to reach that person you need to instantly. The only flaw with Facebook is you will only reach a few of your fans organically (without pay). To address this, you only have to ask your fans to follow you on organic oriented platforms such as Instagram where you will reach all your followers.

A strong community will shield you from the frequent changes by these platforms that will make it harder and expensive to market.



TRUST is one of the essential ingredients to build a great relationship. In business, trust is a major factor in the buying decision making process. If you think of it, we buy things trusting that they will satisfy our immediate needs. We also seek services of people or businesses that have interests as much as our own.

The business of now and of the future is grounded on TRUST. The success of your business will be determined on how you scale TRUST. Luckily enough we can achieve this with speed and for much less. The internet with its social platforms provides us with great leverage to scale TRUST. Building trust online calls us to find a way of revealing our humanity so that we can connect with someone and have that personal touch.

Instead of misusing the social platforms with too much sales, why don’t businesses use social to build on trust by focusing more on the core principles and customer loyalty. Consistently promoting your service or product shows where your interests are. Likewise focusing on the customer needs shows where your interests are.

Let’s scale on trust for long term profits.



You have probably heard of Search Engine Optimization (SEO) the big term commonly used by tech guys and online marketers. A website just like a newly opened shop needs to be promoted so that people are aware of its existence and location. To promote your website you need hooks that attract people to it. The process of creating hooks is what we call search engine optimization.

Although SEO involves a lot of technical processes, one simple way to optimize your website is to write a blog at least once a week. Google and other search engines look for fresh and new content all the time. A blog that provides VALUE to your audience is a sure way of introducing freshness to your website.

When you write the blog, make sure you add tags to it. Tags are one to four words describing what your blog is all about. For instance my tags for this blog will be “Blogging”, “Website Optimization”, “Optimizing My Website” etc.  The tags are your hooks and you can add as many as possible.

Finally you need to make the blog as short as possible. If it’s long, it should take the reader a maximum of five minutes to go through it.

Go start on your blog now! And remember to add me on your mailing list.


Email Marketing: How you can increase your email open rate

Of all the emails you send out only 25% are opened and read. The rest are either ignored, blacklisted or they end up in the spam folder. So how can you make sure more recipients are opening your emails?

The first thing you need to avoid is risky words such as “buy”, “promotion”, “offers” etc. The one thing I have learned throughout my career is people do not want to be sold stuff. Sending an email with these words to people who don’t know you or your business will only result them in blacklisting or ignoring your email. You need first to create rapport before you sell anything on email.

Secondly, you need to give as much context of your email as possible on the subject area. The subject area is the point of contact between you and the email recipient. Make the subject rich so that the recipient can see the VALUE in opening your email.

Thirdly the “FROM” name should be your personal name and not your company’s. People will respond more to people than they would to entities. If you factor the above in your next email campaign, you will be assured of 40 – 50% open rate and that is well above average.



Facebook the leading social media platform with over 1 billion active monthly users has introduced reactions on its website and mobile application. Reactions are more buttons on the like button which allow you to express love, laughter, surprise, sadness or anger.

Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. With the new buttons, you will be able to express your emotion based on the post you are reacting to.

The Facebook community has been asking for a dislike button for years. Instead, the social media giant played smart and introduced a set of other buttons that people will use to express empathy and make it comfortable to share a wider range of emotions.

If people were allowed to tell friends they don’t like their posts, then Facebook would have lost many users and this would have been disastrous. This goes without saying that Facebook minds it user experience and would like to retain as many people as possible.


To use the new reactions buttons, press and hold the Like button and you will see them pop. Make sure your Facebook application is up to date to enjoy these new buttons.



Currency as we know it is that which makes us able to transact. If you want to buy a new phone, all you need is the amount of money equivalent to the cost of that phone. Many years ago people used to transact by trading stuff. Whatever you had was your currency and whatever the other party had was his currency. Today we are still using money to transact but money is no longer the main currency.

A lot has changed over the last two decades. The customer/client has gained an upper hand. He now has more choices. His decisions are not solely based on cost or pricing. He cares about what others think of your product/service or your business. The scales have tilted to his advantage. It is now hard to get new clients; it is even harder to retain your core clients. For your business to continue growing, you need to woo your audience in a different way. You need to use the new form of currency. And the new currency is VALUE.

When you provide value freely, you are giving your audience something even before they think of buying anything from you. Through this you create a special bond with them because you did not ask them to buy, you gave first. When you do this, your audience will stay with you for the longest time and they will influence others to come to you and each day will be profitable to you.


A relationship based on money does not last for long. A relationship based on value outlives the people running it.


Your Next Customer Is a Screen Away From You

As much as we don’t want to admit it, the screen has become an intermediary in most of our interactions. You are now reading this value bit via a screen. People these days are walking with their eye balls looking down on a screen, drivers are not looking on the road anymore; their faces are gazing on a small screen on their hands. If you don’t believe it, take a look at drivers in traffic jams on your way home today. Here at Lepoa we call it the “Look Down Syndrome”.

If that is the case, then wouldn’t it make sense to concentrate most of your marketing efforts on reaching your next customer through that screen? Reach through traditional advertising is going south by the day. People are not looking at billboards or posters anymore; instead they are on Whats app on their way to work and home. When a TV Ad comes during a break from that favorite TV show, guess where their eyeballs turn to? On their phones to check on their latest news feed on Facebook.

As much as the traditional ways of marketing and advertising still work, they are not as effective as they used to be. Why not then embrace new ways of marketing that guarantees you reaching your next customer in an instant.

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Attention is the scarce resource we all compete for these days. As the stream scrolls by, we have an eye blink of time to encourage someone to click our post instead of the many before and after ours.


Have you heard of the Generous Economy?

How generous are you? This might not be a question to expect from a digital market consultant. Generosity in this case means sharing knowledge and information that adds value to your audience. During the industrial age, being selfish with knowledge gave you leverage over others and made you stay ahead. As the Berlin wall fell in the 80’s, so did the industrial age and the rise of the information age. In this age, the more you share knowledge, the more people trust you and the more you stay ahead of the competition.

By sharing knowledge that adds value to your market, you build a relationship based on value. When people feel valued, they tend to draw closer to the people rendering them that value. This in effect will make them talk about you at every opportunity that arises. Be more generous today; go your way to do more. Make your company a generous company because this is a generous economy.

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Businesses and brands need to become more human online to succeed. People will trust and relate with a human more than they would with an entity. We now connect with people more online than we do face to face. It is therefore a high time that you made your business more human to succeed in the online world.


Safeguard your online identity or you loose it

What is in a name? Everyone under the sun recognizes himself or herself by name. Am pretty sure you did not leave the maternity room without a name given to you. It is unfortunate that we all had no choice in the names we were given and most of us have come to accept them as our own.  However, do we really have 100% ownership in our names?

Twenty years ago before the internet boom, you could claim ownership of your set of names, unless you are one of the unlucky who have common names. Back then, you did not even have to worry of being confused for another person.  Fast forward 2016, you need to be really worried. The internet came with a new dynamic, where we now lead two lives, online and offline.

Many people do not have control of their names online. There is a high risk of someone gaining ownership of your name and using it for malice, blackmail and a lot of harmful and bad things. The possibility of someone owning your online name is high partly because there is no proof required to show ownership during name reservation. This is a situation you would not want to be in. It’s time you reserved your internet name.

In the foreseeable future, a child will not be named until the name chosen is available on the internet and reserved. This is the future we are heading into my friends.