TRUST is one of the essential ingredients to build a great relationship. In business, trust is a major factor in the buying decision making process. If you think of it, we buy things trusting that they will satisfy our immediate needs. We also seek services of people or businesses that have interests as much as our own.
The business of now and of the future is grounded on TRUST. The success of your business will be determined on how you scale TRUST. Luckily enough we can achieve this with speed and for much less. The internet with its social platforms provides us with great leverage to scale TRUST. Building trust online calls us to find a way of revealing our humanity so that we can connect with someone and have that personal touch.
Instead of misusing the social platforms with too much sales, why don’t businesses use social to build on trust by focusing more on the core principles and customer loyalty. Consistently promoting your service or product shows where your interests are. Likewise focusing on the customer needs shows where your interests are.
Let’s scale on trust for long term profits.