Seychelles has a vibrant tourism and financial services industries that serve an international clientele. Marketing and reaching this clientele call for service providers to focus on online marketing and that’s where we come in. At Lepoa, we provide SEO services in Seychelles.
Maybe you have heard of ‘SEO’ and wonder what it is all about. Let us explain……
What is SEO
SEO is an abbreviation of Search Engine Optimization. In simple terms, it is a process of making your website rank on the first page of Google and other search engines. This process involves associating phrases (keywords) people are using to search for services online with your website.
You might also think of it as a way of providing the best possible answer to the questions/phrases people are asking on the search engines and making the search engines aware that you have the best answer for that specific questions.
Now that you understand what SEO is, let’s look at why it is important in your line of business.
Why SEO Services in Seychelles are Necessary
You will bear with us that competition in all industries has reached to amazingly high levels especially for industries that serve the global market. This necessitates companies to ¬innovate new ways of reaching their target audience.
Globally, Seychelles competes with the rest of the world as a tourism and financial services hub. This means that players of these industries need to be on top of their game in reaching and attracting prospective clientele.
Locally, individual hoteliers need to compete effectively with their peers. Likewise, for the financial services sector among other industries.
To compete effectively, your business has to be found online and especially on the search engines. Your prospects might be searching for a service you provide on Google online to find your competitor because you are nowhere to be found.
In this case, the prospect ends up on the arms of your competitor only because they had optimized their visibility where their audience is.
SEO is an important marketing tool to ensure maximum visibility at the point where your audience is searching for services that you offer.
We are sure you have heard of the statement that ‘clients don’t want to be sold; they want to buy’. With SEO, you put your business in a position where the client finds you and not the other way.
Now that you have understood why SEO is important for your business, let us look at the various ways to optimize your business on the search engines.
Ways to Optimize Your Business on The Search Engines
Before we look at the ways you can optimize your business on the search engines, we need to make it clear that this process requires you to have a working website that meets the current web 2.0 standards.
If you don’t have a website, we shall be glad to assist you in developing one. On the other hand, if you have an existing website and would want to know if it meets the current standards, you can contact us and we shall be happy to audit your website.
Now that this is clear, let’s get back to the options available for you to optimize your business of the search engines. These options are;
- Paid Search
- Organic Search
Let’s dwell on each of them for further context.
- Paid Search
Google which is the leading search engine company in the world allows businesses to put adverts on its platform thereby giving them visibility. The process of advertising on Google involves bidding for phrases/keywords that people are using to search for services in your industry.
For instance, if you are a hotelier, you would bid for keywords search as ‘luxury resort in Seychelles’ or ‘Honeymoon getaway in Seychelles’.
If you offer financial services, you would bid of keywords search as ‘fund formation in Seychelles’ or ‘offshore license formation in Seychelles’
If you outbid your competitor on the above keywords, then Google will put you on top of its ads. Please note that there are only 3 to 5 spots available for adverts on Google’s first page. This means that you have to always outbid your competition to be visible on the available slots.
Once Google’s approves your Ad, it will take a matter of minutes for your advertisement to appear. We recommend a paid search for companies that can allocate a consistent budget for it or scenarios where you have a short-term promotion. This is because paid search can be costly in the longer term.
At Lepoa, we can help you in researching the most effective keywords to bid for. We can also assist in setting up the Ads campaigns.
- Organic Search Engine Optimization
Organic SEO involves ranking on the first page of Google without paying Google for it. Your website grows organically until it reaches on the first page.
However, your website will not reach on top of Google on its own. It will have to be manually aligned to Google’s algorithms to get to that level. Algorithms are a set of rules Google uses to determine which website to rank on the first page.
At Lepoa, we have mastered how Google ranks websites and we are always alert when they change the algorithms. Our insight enables us to help clients like you rank on the first page of Google organically and tap onto your audience.
The process of organic search takes time and we recommend this to clients as a medium-term marketing strategy. The longest it took for us to rank a website in a competitive niche was 14 months.
The beauty of organic search is that when you reach the top of Google’s first page, the search engine will keep you there as long as your content is relevant and up to date.
Studies have shown that 70% of people doing searches on Google will choose an organic result over a paid result. Remember the quote above that people don’t want to be sold rather they want to buy. This study is a clear example.
People are turned away whenever they see an advert because of its push on your throat effect.
Organic SEO is thus the best way to optimize your website. For companies that have short term and medium to long term goals, we recommend a hybrid of both organic and paid search.
Having understood the various ways of optimizing your company on the search engines and have been convinced that this is a necessary marketing strategy for your business, you might ask how we proceed from here. Here is how you can take the next step;
- Engage us through our contacts
- Enlighten us on your business
- We shall conduct an SEO audit to better understand the keywords used in your industry
- We shall recommend the top keywords to you for your approval
- We shall sign a contract based on the time it will take to rank your website on the first page of Google
- The process shall commence the SEO process after we put pen to paper.