Have you been looking for Mombasa SEO services? You have just found a partner who will help you tap on to the online market. We are the leading Search Engine Optimization (SEO) agency in Mombasa and the entire country.
We believe you would want a scenario where your website gains visibility and gets you new customers for your business.
Lepoa aims at assisting you in optimizing your website and ranking it on the first page of Google and other search engines so that you can get the much-needed visibility.
At Lepoa, we consider your website to be the most powerful salesperson in the world simply because it’s available round the clock and accessible to a global audience.
Why Optimize Your Website?
As we have seen above, the primary reason why you would want to optimize your website is to get new customers.
Wherever you go in Mombasa and the entire country, you will witness stiff competition among local businesses. This has brought about a need to find new ways of marketing and reaching a new audience.
Another factor has been the technological revolution which started with the introduction of smart phones in the Kenyan market.
It is safe to say that the typical Kenyan consumer of goods and services has become lazy due to the internet and the smart phone. He no longer goes from shop to shop to buy goods and services.
With a phone on his palm, he can search, shop and order for products online at the comfort of his home. When he does his search, chances are that he will select businesses that appear on the first page of the search engine.
Woe unto you if your website is not on the first page of Google. Recent studies have shown that people will click on the first five results displayed after a search is done.
Therefore, it is very important that your website is ranked on the first page of Google and more preferably among the first five results.
We reckon that SEO is the best form of sales and marketing ever developed and this is why.
People don’t want to be sold anything. They just want to buy. They want to fill that they made the choice on their own and were not coerced to do so.
With SEO, you give your prospective buyer the opportunity to find you. Once they find you and understand your product or service offering, they will contact you for more information or to make a purchase.
Please note here that the prospect is the one who will make contact to you. Your only job is to be visible on the search engines.
How We Shall Get You to the First Page of Google?
We have seen why it is extremely important for your business to be found on Google and other search engines.
Before we get to the how, let us state some few facts.
There are two ways to conduct SEO marketing campaign. One is through Paid Ads on Google and the other is through Organic SEO (non-paid).
At Lepoa, we specialize in both marketing campaigns and opt for one or the other based on the client’s needs, urgency of the campaign, budget considerations among other factors.
For instance, if you are running a promotion that will last for three months and below, we would suggest running paid Ads.
However, if you want to grow your business over the long term, we would advice you to conduct an organic SEO campaign.
It is worthy to note that over 70% of search engine browsers click on organic (non-paid) results instead of the ads at the top of the page.
This takes us back to the point we made about people don’t want to be sold anything. Ads wherever you see them have a reputation of the push effect and most people are sensitive to it.
That said, we believe the best SEO marketing strategy is organic but only for those businesses seeking to grow over the long term (6 months and above).
Now let’s get back to how we shall get you on the first page of Google.
For starters, we are making the assumption that you have a website already running. If you don’t, we can help you develop one for you. Please see our website development service for more details.
After establishing your website is in place, we shall embark on an audit to find out where you rank based on your industry keywords.
Keywords are phrases that people use to find products or services online. An example of such phrases would be ‘dentist in Mombasa’ or ‘computer repair in Mombasa’.
From the audit, we shall present to you the likely keywords to optimize for your business.
These keywords will help us in the next stage which is content development, on page search engine optimization and link building.
Lepoa’s approach to Search Engine Optimization may vary depending on the type of business you are in. However, we shall get you on the first page by creating high quality and relevant content, updating your content regularly, creating click-worthy tags, focusing on website speed and having link worthy content.
How Long Will it Take to be on The First Page of Google?
We are well aware that you can’t wait to see your business rank on the first page of Google. We also can’t wait to make this happen.
The duration depends on the competitiveness of the keywords we want to rank you for.
In our experience in this business, the hardest keyword we have ranked took us a period of 12 months with the easiest a period of three months.
However, for most businesses, it takes between 6 and 8 months to rank on the first page.
What is The Cost of an SEO Campaign?
The cost will depend mainly on the competitiveness of the keywords used in your niche market.
This is because keywords with more competition takes more time and much more production work than keywords with low difficulty.
Enough Said, Let’s Do This!
You are now convinced on the entire process and would want us to assist you. All we need to do is have a contract based on the audit we shall have conducted.
Once we put ink on to the paper, we shall commence an aggressive SEO campaign to rank your website on the first page of Google.
To kick start the process, please request for a free SEO audit below and we shall contact you as soon as possible.